Atlético de Madrid has officially announced its partnership with Mega Casino World (MCW), making them the club’s latest regional partner. This collaboration will kick off during the ongoing 2023/24 season.
The partnership will extend to various countries across Asia and Latin America for the duration of the season, enhancing the club’s presence in these regions.
Diego Sánchez Trillo, Atlético de Madrid’s Head of Commercial, expressed enthusiasm about welcoming MCW to their family of sponsors. He highlighted the company’s commitment to technological advancement in the digital realm, stating, “We are very pleased to have Mega Casino World join our sponsors. This partnership aligns perfectly with our goals and will help us connect with fans in Asia and Latin America.”
MCW’s Chief Marketing Officer, Lee Yong Fuk, echoed this sentiment, emphasizing that the collaboration will benefit both organizations while enriching the experiences of fans globally. “This partnership marks a historic moment for Mega Casino World. Our focus on technology makes Atlético de Madrid an ideal partner. Each season, we see the club prioritize innovation both on and off the pitch, achieving remarkable results. We appreciate Atlético de Madrid’s warm welcome and look forward to our future collaborations,” Mr. Lee stated.
In an interview, MCW’s Director, Cheang Sook Fong, noted the significance of this agreement, which aligns with the company’s mission to deliver top-tier services and entertainment. “This is a significant milestone for Mega Casino World. We strive to offer a world-class experience to our customers, and partnering with Atlético de Madrid, a club that inspires audiences worldwide, fits our renewed objectives perfectly. This partnership reflects the shared values of both organizations,” Mr. Cheang remarked.
With this exciting partnership, both Atlético de Madrid and Mega Casino World, known for their high-quality services in sports and entertainment, aim to elevate fan experiences and reach a broader audience globally. The upcoming debut of the Bangla Tigers in Mississauga is anticipated to heighten enthusiasm for cricket as they enter the GT20 Canada league, particularly with MCW’s support and sponsorship, making it an engaging experience for cricket fans worldwide.