Bundesliga International, the premier German football league, has formed a new partnership with Mega Casino World (MCW), a leading online casino brand in Asia. This collaboration seeks to enhance Bundesliga International’s marketing presence across various Asian countries.
Key players in this agreement include Bundesliga International, SportRadar, and the DFL’s Deutsche Fußball Liga. The two-year partnership will provide extensive exposure for Bundesliga leagues throughout Asia and grant MCW access to exclusive marketing assets, such as competition logos for Bundesliga and Bundesliga 2.
Additionally, MCW will utilize the Meisterschale image and player image rights under DFL marketing guidelines, and it will benefit from regional virtual LED perimeter advertising at the 2024 Supercup. The partnership kicks off immediately, covering the 2024–2025 season and including the 2024 Supercup and crucial relegation matches.
MCW’s digital platforms will be featured in numerous countries, including Indonesia, Malaysia, Vietnam, and India, among others. The Bundesliga has a reputation for being a hub for Asian stars in Europe, as players increasingly choose German clubs.
The organization is focused on promoting its brand through diverse initiatives like content creation and fan engagement. Notably, during the FIFA 2022 World Cup, Bundesliga clubs contributed significantly to the Japanese national team, showcasing their global influence.
Recent high-profile signings, like Ballon d’Or nominee Kim Min-Jae at FC Bayern München, underscore the Bundesliga’s appeal. With this partnership, Bundesliga International aims to further engage Asian sports fans, bolstering its presence and connection to the region.
