New City VIP Alliance announces the official appointment of Dhallywood luminary Mahiya Mahi as its Celebrity Ambassador for global audiences. The name Sharmin Akter Nipa, better known as Mahiya Mahi, brings a legacy of cinematic brilliance to the luxury entertainment platform. As the linked person for New City VIP, this speaks directly to the strategy of bringing in veritable stars with world-class digital entertainment and gripping the imagination of a very diverse international audience.
On October 27, 1993, Mahiya Mahi was born in Tanore within Rajshahi District, in Bangladesh. In the year 2012, this pretty baby made its stand via the film Bhalobasar Rong, earning itself an entry into the list of the early successes of digital cinema. Followed the trail of PoraMon (2013), Agnee, and Desha: The Leader (2014). Her title was finally earned in 2014—as the Best Actress of the Meril-Prothom Alo Awards. Her uninterrupted feather in the cap has relentlessly prevailed. As one of the highest-paid actresses in Bangladesh, her bloom was bolstered; ever-nurtured by endorsement campaigns for Unilever’s Fair & Lovely. Her star remains iconic in South Asian entertainment.
The New City VIP alliance marks a bold expansion through this collaboration. Mahiya Mahi has been appointed as the global face of the platform with the announcement on the 8th of August 2025. The partnership started on the 1st of August 2025 and ought to run for global engagement and outreach until the 31st of July 2026. A phenomenal yearlong agreement strategically places Mahiya Mahi right in the middle of New City VIP’s countrywide international marketing efforts while effectively making an interconnection in South Asian cultural appeal with a broader global audience.
New City VIP represents an interconnected network of premier entertainment brands across Asia. This appointment enhances credibility and visibility by aligning star power with secured, user-friendly entertainment interfaces. The portal’s free access appeals to diverse users, strengthening its international profile of promoting its partner brands and exclusivity.
Mahiya Mahi plays a key role in developing immersive experiences. Exclusive digital content, appearances, and activations from fans build attachment to the brand. Interactive promotional elements-such as virtual meet-and-greets, theme-oriented campaigns, and targeted communications-sizzle the value years of user engagement. Her presence greatly increases the entertainment quotient and creates a personal connection with the global audience with New City VIP Alliance.
This collaboration opens avenues for Mahiya Mahi to expand influence beyond film into interactive entertainment. Engagement with diverse fan communities across continents fosters new resonance for both ambassador and platform. New City VIP’s strategic alignment with a celebrated star like Mahiya Mahi ushers in a chapter of global resonance and dynamic outreach.
This appointment opens the door to a whole new audacious entertainment that embarks with cultural glam and a global vision. This partnership is a testament to the great power; which is held by these icons in creating immersive experiences for audiences worldwide.