Bundesliga Partnership with MCW as Regional Betting Partner in Asia
Bundesliga International, a subsidiary of the German football governing body Deutsche Fußball Liga, is expanding its presence in Asia through a new two-year regional partnership with leading gaming operator Mega Casino World. This agreement grants Mega Casino World select marketing rights to Bundesliga assets across key Asian territories until the end of the 2024-2025 season.
Under this partnership, Mega Casino World will gain official marketing rights to Bundesliga content from 2023 to 2025, benefiting the gaming operator’s numerous licensed outlets in Asia. The Bundesliga’s appeal in Asia is bolstered by top regional players like Bayern Munich’s new Korean signing, Kim Min-Jae, attracting significant viewership.
With eight Japanese players from Bundesliga clubs participating in the 2022 FIFA World Cup, showcasing the strong talent pipeline from Asia to Germany, this partnership is well-timed to capitalize on these synergies. It aims to further increase Bundesliga’s visibility by leveraging Mega Casino World’s growing presence in high-growth markets such as Southeast Asia.
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Bundesliga Notable Events
Three Phantom Goals and a Replay
In today's football, technology ensures that every goal is accurately determined, with no doubt whether the ball crossed the line. However, back in 1994, such technology was not available. On Matchday 32, during a corner kick in Nuremberg, Bayern defender Thomas Helmer nudged the ball past the post—a moment that would later be remembered for the controversy it caused.
A Tale of Two Times
Advancements in technology now allow us to clearly see when the ball crosses the goal line, a luxury that didn’t exist in 1994. On that fateful day, Bayern's Thomas Helmer mistakenly poked the ball wide during a corner kick on Matchday 32 in Nuremberg, leading to one of the most talked-about moments in football history.
Oliver Kahn’s Farewell Match
On September 2, 2008, at the Allianz Arena in Munich, FC Bayern Munich's legendary goalkeeper Oliver Kahn waved farewell during his lap of honor. The match between FC Bayern Munich and Germany marked the end of an illustrious career. (Photo by Tsutomu Takasu)
The Most Dramatic Bundesliga Title Climax
The 2001 Bundesliga season witnessed perhaps the most thrilling title race in history. After an intense struggle between Schalke and Bayern Munich, the season concluded with what many consider the most dramatic finale ever seen in the Bundesliga.
Robert Lewandowski’s Legendary Five-Goal Feat
In 2015, Robert Lewandowski etched his name in the record books by scoring an astonishing five goals in just eight minutes and 59 seconds. Coming off the bench for Bayern Munich against Wolfsburg, Lewandowski delivered a performance that will be remembered for ages.
The First Ever Bundesliga Goal
On August 24, 1963, history was made just 58 seconds into the match when Borussia Dortmund's Friedhelm 'Timo' Konietzka found the back of the net, scoring the first-ever goal in Bundesliga history. Unfortunately for Werder Bremen, they were on the receiving end of this historic moment.
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