Celebrated actress and beauty icon Peya Bipasha embarks on a dynamic new chapter with Banglabet. She assumes the role of Celebrity Ambassador. The partnership kicks-off on the 1st of August 2025; ending on the 31st of July 2026. The news is a big boost for Banglabet and Bipasha’s ever-growing legacy. Her appointment reflects Banglabet’s commitment to partnering with influential national icons; who embody both style and substance. Both the celebrity and the brand ensure a deeper connection with audiences across Bangladesh.
Peya Bipasha, born Azmeri Sultana Bipasha, has garnered widespread acclaim; impressing with her undeniable glamour. Beginning with Lux Channel I Superstar in 2012 up to becoming Mrs. World Bangladesh 2022. Her modeling breakthrough came with a nationwide Vaseline billboard campaign; followed by appearances in commercials for beloved national brands. To name a few, there are Grameen Phone and Parachute Coconut Oil. Her acting credentials include some popular TV dramas including Somoyer Golpo, Osamapto Vhalobasha, and Somoyer Sopno; revealing her versatility.
Banglabet’s decision to make Peya Bipasha a celebrity influencer resonates well with a value perspective-charisma, nationwide appeal, and a real connection with the audience in Bangladesh. Being positioned as a sports-centered brand in Bangladesh, Banglabet expects Peya Bipasha to dominate the brand image on media and engagement platforms.
A partnership to lead a sweeping campaign across digital, broadcast, and experiential platforms is initiated. Peya Bipasha appears in brand commercials and social media campaigns. She features prominently in on-site activations and live events in Dhaka and beyond. A photogenic presence across billboards and online ads blends her signature elegance with Banglabet’s bold branding.
Her role extends to personalized engagement for fans. Behind-the-scenes and exclusive content is a testament to Banglabet’s commitment to immersive experiences. A cultural touch to the brand is added by holiday campaigns such as Eid, major cricket tournaments, and national holidays in the collaboration timeline.
In keeping with its marketing strategy, Banglabet positions Peya Bipasha as a creative collaborator who contributes to content ideation, ensuring reflections of authenticity and local relevance in all promotional materials and stories. Her input is responsible for conceptualizing advertisements, social content, and ambassador shoots that touch Bangladeshi hearts.
Whereas Banglabet anticipates clear engagement in metrics, the forthcoming campaign aims for targeting uplift in broad consumer awareness, social media engagement, and website traffic with the help of Peya Bipasha’s influence in the extension of other young and female consumers for increasing brand trust and emotional connection.
Sharing pride to represent an ambitious brand with roots firmly planted in Bangladeshi culture, Peya Bipasha is excited about the upcoming partnership that ought to bring fresh energy, relatability, and confidence to her public persona into future campaigns.
When Banglabet signed Peya Bipasha, it unfolded a new chapter for the brand. Highlights include multi-platform visibility, culture synergy, and community connection. The two combine their enthusiasm for their country into a path that promises vibrancy over the next twelve months for Banglabet and Peya Bipasha.
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